Floop

Floop is a mobile application that tracks and calculates the carbon footprint of various foods, enabling users to make informed dietary choices.

Whilst working for Floop I:
I create social media content for a new start-up that has launched a meal planner application that tracks the carbon footprint of food.
Responsibilities include:
- Analysed, condensed and reformatted Floop’s blog posts into social-media friendly text and graphics
- Created infographics on scientific topics including biodiversity, eutrophication, life-cycle assessments and entomophagy
- Designed visualising engaging new social media images
- Researched and compilled new publications (scientific or journalistic) and flagging these with the team to help with the development of the app and for use in new content creation