About Me.
Since 2017, I have delivered successful communications strategies and campaigns across a range of organisations. For the past two years, I have focused on raising awareness of climate and economic justice in the UK and globally. Before that, I spent six years engaging students nationwide on impactful health justice campaigns. I have also worked with a disability charity and a tech start up supporting their social media outputs.
I have a strong track record in digital communications that mobilises support, grows audiences and deepens engagement, particularly through email marketing, short-form video and social media.
Areas of Experience:
- Platform expertise: Deep knowledge of algorithms, features, and audience behaviour on major platforms (e.g. TikTok, Instagram, LinkedIn, X, Bluesky, Facebook)
- Strategy and Planning: Developing overarching social media strategies, setting goals and creating content calendars
- Content Creation: Writing compelling copy, graphic design (Canva), video editing for different platforms (Capcut)
- Data & Analytics: Using tools to track performance, intepret metrics and report on ROI to refine strategy (e.g. using MetaAds, Buffer, Sprout Social)
- Community Management: Engaging with followers, managing comments, and building brand loyalty (e.g. using Sprout Social)
- Campaign Management: Planning and executing paid and organic campaigns and driving specific outcomes (e.g. leads or growth)
- Leadership: Project management, multitasking, working with teams, and pitching ideas.
Recent work I am proud of includes the Make Them Pay project and the Make Polluters Pay coalition. My contributions helped the brand new Make Them Pay Instagram reach over 510k views. Leading the Make Polluters Pay coalition social media led to a significant increase in followers across platforms and TikTok engagement increasing fifteen-fold, with posts reaching up to 22,000 people. You can read more about these projects and others in the portfolio below.
