About Me.
Since 2017, I have delivered successful communications strategies and campaigns across a range of organisations. For the past two years, I have focused on raising awareness of climate and economic justice in the UK and globally. Before that, I spent six years engaging students nationwide on impactful health justice campaigns. I have also worked with a disability charity and a tech start up supporting their communications ouputs.
I have a strong track record in digital communications that mobilises support, grows audiences and deepens engagement, particularly through email marketing, short-form video and social media.
Areas of Experience:
- Strategy and Planning: Developing overarching social media and communication strategies, setting goals and creating content calendars
- Content Creation: Writing compelling email and website copy, graphic design (Canva), video editing for different platforms (Capcut)
- Data & Analytics: Using tools to track performance, intepret metrics and report on ROI to refine strategy (e.g. using Action Network, MetaAds, Buffer, Sprout Social, Linktree)
- Campaign Management: Planning and executing paid and organic campaigns and driving specific outcomes (e.g. leads or growth)
- Donor-centred communication: Experience with stewardship emails and automated email series, using storytelling to connect donors to a cause, ability to communicate impact and outcomes
- Platform expertise: Deep knowledge of algorithms, features, and audience behaviour on major platforms (e.g. TikTok, Instagram, LinkedIn, X, Bluesky, Facebook)
- Community Management: Engaging with followers, managing comments, and building organisation / campaign loyalty (e.g. using Sprout Social)
- Political Awareness: In depth understanding of advocacy, campaign and movement building contexts, experienced in working in values-drive or acvitist environments, ability to monitor political situations and respond quickly to news moments
Recent work I am proud of includes the Make Them Pay project and the Make Polluters Pay coalition. My contributions helped the brand new Make Them Pay Instagram reach over 510k views. Leading the Make Polluters Pay coalition social media led to a significant increase in followers across platforms and TikTok engagement increasing fifteen-fold, with posts reaching up to 22,000 people. You can read more about these projects and others by visiting the portfolio section of this website.elow.
